LifeSpire of Virginia Hires Corporate Director of Communications

LifeSpire of Virginia recently named Hillary Smith as Corporate Director of Communications. Smith is replacing Ann Lovell who accepted a role with the International Mission Board. In this role, Smith is responsible for oversight and direction of public and media relations, social media, crisis communication and reputation management.   

“We are pleased to welcome Hillary to the LifeSpire family. Her extensive background in nonprofit public relations and experience as a television news reporter uniquely qualifies her to lead our corporate communication strategy, tell LifeSpire’s story and strengthen the brand,” said Jonathan Cook, LifeSpire’s president and CEO.

Smith has more than 10 years’ experience in communication roles with the Airlines Reporting Corp., NTCA–The Rural Broadband Association and Virginia Society of CPAs. She worked as a television news reporter and anchor for local CBS and FOX affiliates in Beckley, WVa. She holds a Bachelor of Arts degree in mass communication from Emory & Henry College in Emory, Va.

Smith and her husband, Raymond, have one daughter, Maeve, and a cat named Junebug. The family lives in Chesterfield.