MISSION

Empowering individuals with choices in purposeful living

VISION

Vibrant living where faith, wellness and community flourish

CORE VALUES

Faith: Loving God. Loving people. Respecting dignity. Welcoming all.

As a faith-based organization birthed in Christian values and Virginia Baptist traditions, we welcome residents of all faiths. We honor and respect diversity as well as our Christian heritage. Key terms: Diversity, religious freedom, Christ-centered, Virginia Baptist heritage, welcoming, honor, respect, dignity.

Servant Leadership: Putting the needs of others ahead of ourselves.

We do our work with a focus on others. We meet the needs we see, regardless of job title or position. We recognize and value the contributions of others. Key terms: Compassion, humility, graciousness, others-focused, hospitality, generous listening, community.

Stewardship: Respecting the dignity of those we serve and managing the resources of the organization with integrity.

We recognize and respect the dignity of others. We treat organizational and resident resources with the same attention we give to our personal resources. We are generous with finances, time and talents. Key terms: Benevolence, managing others’ resources, whole-life accountability, dignity, respect, community, wellness.

Integrity: Doing the right thing. Every. Single. Time.

We work transparently, building an atmosphere of trust along the way. We provide “resident-centered care,” offering choices in all aspects of senior living. Key terms: Choice, transparency, trust, wellness.

Peace of Mind: Offering safety and security in an atmosphere of compassionate care.

We provide a safe place for residents and staff to live and work. We know each other by name and greet one another with a smile. We provide the highest quality of care and compassion, treating residents and one another like family. Key terms: Responsiveness, safety, proactive, compassion, care, attentiveness, community.

Innovation: Providing best-in-class solutions and employing best practices to become an industry leader in senior living.

Residents and team members are empowered to make decisions and take risks in the best interests of residents. We are not afraid to “fail forward.” We encourage creative problem-solving and flexibility in meeting resident needs. We seek to become an industry leader, employing best practices and paying close attention to trends in senior living. Key terms: Creativity, risk-taking, empowered decision-making, flexibility, problem-solving, industry leader, best practices, trends, “fail forward.”

Joy: Finding deep satisfaction in our work that permeates our workplace.

The fulfillment and satisfaction we find in the work are infectious and permeate the work environment. We celebrate our differences, understanding that each of us brings a unique perspective to the workplace that benefits residents and team members. We are “there” for each other, supporting one another through professional and personal challenges and victories. Key terms: Fulfillment, fun, inspirational, celebrating and honoring differences, positive atmosphere and culture, encouragement, community, wellness.