LifeSpire welcomes Hospitality Ambassador

sansoucieRichmond, Virginia—LifeSpire of Virginia is pleased to announce the addition of Sally San Soucie to the newly created position of Hospitality Ambassador. As a member of LifeSpire’s corporate team, San Soucie is responsible for establishing hospitality standards across LifeSpire’s four communities, developing a detailed curriculum in hospitality training for all LifeSpire employees, and instilling a culture of hospitality unprecedented in today’s continuing care retirement communities.

“We’re very excited about bringing 5-star hospitality and customer service to senior living,” said Jonathan Cook, LifeSpire president and chief executive officer. “Under Ms. San Soucie’s direction, our reputation for hospitality will be unparalleled.”

San Soucie brings more than 15 years’ experience with life plan communities to LifeSpire, including Westminster Canterbury Richmond, St. Mary’s Woods and Shenandoah Valley Westminster Canterbury. Most recently, San Soucie worked in a contract management role with Aramark at VCU Health System.

San Soucie resides in Richmond with her mother, son and two cats.


Ann Lovell is Corporate Director of Communications for LifeSpire of Virginia, formerly Virginia Baptist Homes. For more information, email alovell@lifespireliving.org or call (804) 521-9192.

LifeSpire of Virginia operates four continuing care retirement communities in Virginia: The Chesapeake in Newport News, The Culpeper in Culpeper, The Glebe in Daleville and Lakewood in Richmond.